Jem is Filming in THREE WEEKS?!?!

What the-???  The Jem movie was just announced on March 20th and now we get word that it's filming in just a meer three weeks?  What kind of schedule is this?

According to producer Jason Blum to Collider, "We start shooting right away. Very soon. In like three weeks."

We start shooting right away.  Very soon.  In like three weeks.
Read more at http://collider.com/jem-and-the-holograms-movie-details/#D2fSrVgxgZcJ9QxT.99

According to the JemtheMovie.com, they are only at the casting and design stage and are crowdsourcing with fan auditions.  How can a movie filming in three weeks just be starting casting and needing to crowdsource for key production positions?  How is that even possible.

In other news from Blum, "It’s PG." Like DUH.  It's a movie being made to sell dolls to 5 year old girls.  Hasbro is still a toy company after all.  What did anyone expect?  An R-rated Jem movie with a Misfit dancing at a strip club and doing drugs?